3 billion people – around 40% of the global population live in rural areas of developing countries.
Investing in rural people is investing in a brighter future for everyone!
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Supporting Smallholder Farmers
1400 Smallholders from West Africa who supply fresh fruit all year round.
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Investing in rural people
80% of the women, children and men living in extreme poverty live in rural areas.
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The youth connection
Today’s generation of 1.8 billion young people are 3X times more likely to be unemployed than adults.
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Sourcing Principles
We believe in fairtrade brands that empower smallholder farmers and people in communities:
- Product brands that combat waste
- Product brands committed to reducing extreme poverty & inequality
- Supporting smallholder farmers
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Employees are the greatest
- Compliance with Fairtrade Standards.
- Transport to and from work.
- Free meals at work.
- Family friendly Creche
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Let's show the world!
Let's show the world that fairtrade and sustainable lifestyle products can be just as commercially successful.